The Weirdos cereal rebrand is a creative mock-up aimed at reimagining the beloved Cheros brand with a fresh, quirky twist. The goal was to modernize the look of a traditional, nostalgic cereal while incorporating elements of fun, inclusivity, and health-consciousness, all while keeping the core essence of the original product. This conceptual rebrand explored how bold design choices and a fun, offbeat identity could reposition Cheros as a cereal that appeals to a wide range of audiences, from children to health-conscious adults.
Branding
Client
kellogg's
CAtegory
Branding
Product Duration
2 weeks
Designing
Development
Problems
Solutions
Results
Although this rebrand is a mock-up, the concept behind Weirdos was well-received. The design successfully communicates the idea of breaking free from traditional, overly commercialized cereal brands, presenting a fresh, fun approach. Feedback from focus groups (hypothetical in this case) indicated that Weirdos resonated with a younger, more health-conscious demographic who sought both nostalgia and novelty in their cereal choices. Additionally, the fun and inclusive branding sparked discussions on social media, with consumers imagining themselves as part of the Weirdos community.
Though it was only a mock-up, this rebrand illustrated the potential to modernize a classic product in a way that appeals to evolving consumer tastes. The Weirdos concept captured attention for its unique twist, fun personality, and balance of health and playfulness, proving that even a beloved cereal can evolve into something fresh and exciting.
