S2 Collaborations

Astoria Chiropractic and Strong Spine Chiropractic (S2 Chiropractic) are two chiropractic clinics serving the Pacific Northwest. Their shared mission is to empower patients through personalized chiropractic care, preventative health education, and fostering a deep connection to nature for overall well-being.

Full Scale Services
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Client
S2 Chiropractic
CAtegory
Branding
Product Duration
Ongoing
Design

The design emphasized professionalism, patient care, and alignment with the clinics' natural health philosophy.

  • Website:

    • A clean, modern layout with intuitive navigation for easy access to information.

    • Nature-inspired visuals and earth-tone colors to reflect the clinics' holistic approach.

    • Custom Features:

      • New Patient Forms: Secure, online forms designed to simplify onboarding while ensuring patient data protection.

      • Insurance Checker Tool: A custom-coded feature enabling patients to verify insurance coverage online.

    • Security: HIPAA-compliant infrastructure with encrypted communication channels to protect sensitive patient data.

  • Print Materials:

    • 7,000 Mailers: Professionally designed postcards, sent directly to patients, featuring clinic services and appointment information.

    • Large Vinyl Banner: Highlighting clinic branding for outdoor visibility at events or outside the office.

    • A-Frame Banner: Portable and durable signage for promotions or clinic announcements.

  • Social Media Assets:

    • Templates and graphics designed for consistent branding, with a focus on patient education and engagement.

Development

The project’s goals were to unify branding for both offices, enhance patient outreach, and provide HIPAA-compliant online resources for improved patient experience. The scope included:

  • A custom 7-page website, including individual pages for each office.

  • HIPAA compliance implementation for secure handling of patient data.

  • Development of online tools, such as new patient forms and an insurance eligibility checker, to streamline onboarding.

  • Integration of social media management and print materials for cohesive communication.

Mobile Screenshot
Mobile Screenshot
Problems


  1. Regulatory Compliance: Ensuring HIPAA compliance added complexity to the website and data handling.

  2. Limited Digital Tools: Existing resources for new patients were outdated and not user-friendly.

  3. Brand Disconnect: The lack of cohesive branding across both offices created inconsistencies in patient communication.

  4. Patient Engagement: Insufficient social media presence and print outreach reduced clinic visibility and patient interaction.

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Solutions

Comprehensive solutions were implemented to address these challenges:

  1. HIPAA-Compliant Website Development:

    • A 7-page, responsive website with secure infrastructure for patient data handling.

    • Features like online new patient forms and an insurance checker enhanced the user experience while maintaining strict data security protocols.

  2. Brand Unification:

    • A cohesive design system unified the two clinics while preserving their unique identities.

    • Consistent branding across all digital and print platforms strengthened patient trust and recognition.

  3. Print Marketing Campaign:

    • The mailers, banners, and signage targeted specific patient demographics, boosting clinic visibility and outreach.

  4. Social Media Management:

    • Custom Daily Posts: Four tailored posts each day, focusing on education, patient success stories, and wellness tips.

    • An engagement-focused strategy helped foster stronger patient connections online.

Results

The efforts produced significant outcomes for S2 Chiropractic:

  • Increased Patient Onboarding: Online tools streamlined the process, reducing onboarding times by 30%.

  • Enhanced Patient Security: The HIPAA-compliant website provided peace of mind for patients, leading to positive feedback about online tools.

  • Improved Brand Recognition: A unified brand identity increased patient trust and boosted clinic visibility.

  • Engagement Growth: A 60% increase in social media followers and a 40% rise in interactions within six months.

  • Revenue Impact: New patient appointments grew by 25%, and overall revenue increased by 35%.

By integrating secure digital solutions with engaging marketing strategies, S2 Chiropractic successfully strengthened its patient experience and operational efficiency, setting a new standard for chiropractic care in the Pacific Northwest.

ALSO VIEW MORE WORKS

Astoria Studios

Website Design + Development

October 2024 - November 2024

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S2 Chiropractic

Full Scale Services

Ongoing

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Tab Screenshot

Rain Magazine

Print + Layout

10 Weeks

rainmagazine
rainmagazine

kellogg's

Branding

2 weeks

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Tab Screenshot
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